ECONOMICA

Apple vs Samsung: An endless saga of tech rivalry Introduction: You might have often come across the classic internet controversy “Which is better? Samsung or Apple’’. The intense rivalry between the world’s leading smartphone companies Apple and Samsung is quite evident, with both the companies competing for the dominance in the market. The sheer competition between the two brands has proven to be a catalyst to innovation in technology and marketing strategies over the years. Who really takes the throne? The answer to this remains unknown. This blog post aims to explore the competition between Apple Inc. and Samsung in the smartphone industry. How it all began It all dates back to 2007 when Apple launched its first smartphone device, the original iPhone, creating a stir in the market. It was not until 2009 when Samsung entered this market unveiling its own smartphone ‘Samsung GT-I7500 Galaxy’. Although multiple firms introduced their own smartphone devices, Apple and Samsung contin